Our founder and energy bar creator, Dave Decker, believes that sufficient nutrition and quality fitness go hand in hand. Through years of researching more paleo eating options and a growing need for long-lasting energy to supplement his own active lifestyle, Dave’s Serious™ came to fruition. Due to his love of supporting his local community, he felt the desire to let others in on the nutritious value and health benefits of the D’S Primal Bar, too, and began baking them in small batches and distributing them locally.
We bake our bars in-house at our family-facility and jam pack a blend of superfoods in them, which will help you obtain the nutrition your mind and body needs for optimal performance in any activity. With ingredients that are all raw, natural, and unprocessed, you can experience the many health benefits our energy bars have to offer while never growing tired of its delicious taste.